Later in the election, Politico moved the goalposts again to stay on top. Speed stopped working so well, so they turned to scandal to upend the race once more. Remember Herman Cain, the preposterous, media-created candidate who came after Pawlenty? After surging ahead as the lead contender for the Republican nomination, and becoming the subject of an exhausting number of traffic-friendly blog posts, Cain's candidacy was utterly decimated by a sensational but still strongly denied scandal reported by…you guessed it: Politico. I'm sure there were powerful political interests that could not allow Cain to become anything more than a sideshow. So his narrative was changed, and some suspect it was done by a person just like me, hired by another candidate's campaign-and the story spread, whether it was true or not. If true, from the looks of it whoever delivered the fatal blow did it exactly the way I would have: painfully, untraceably, and impossible to recover from. And so another noncandidate was created, made real, and then taken out. Another one bit the dust so that blogs could fill their cycle.
( Ryan Holiday )
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