Our whole culture is based on the appetite for buying, on the idea of a mutually...

Our whole culture is based on the appetite for buying, on the idea of a mutually favorable exchange. {...} "Attractive" usually means a nice package of qualities which are popular and sought after on the personality market. {...} Two persons thus fall in love when they feel they have found the best object available on the market, considering the limitations of their own exchange values.
In a culture in which the marketing orientation prevails, and in which material success is the outstanding value, there is little reason to be surprised that human love relations follow the same pattern of exchange which governs the commodity and the labor market.