Take book writing: If I published a book of solid advice for helping recent graduates transition to the job market, you might find this a useful contribution, but probably wouldn't find yourself whipping out your iPhone and Tweeting its praises. On the other hand, if I publish a book that says "follow your passion" is bad advice, {hopefully} this would compel you to spread the word.
( Cal Newport )
[ So Good They Can't Ignore You: ]
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