The advertising firm Batten, Barton, Durstine, and Osborn was charged with creating a positive campaign, and The Cavalcade of America was its answer. In the beginning, in its CBS run, Cavalcade was a stale and predictable package. Du Pont was obviously gunshy: nothing could be used that even hinted of its wartime activities. Erik Barnouw, who wrote for the show and later authored a three-volume history of radio, summed it up. There could be no war on Cavalcade: "Battle scenes were not permitted…. The sound of a shot was taboo…. Even explosions were for many years forbidden. The atmosphere was pacifist and highly idealistic. The progress of women was frequently celebrated.
( John Dunning )
[ On the Air: The Encyclopedia ]
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