The company's most effective marketing tactic {besides making a great product} would never have been conceived or attempted by a pure marketing team. Instead, the engineers coded a set of tools that made it possible for every member to seamlessly cross-post his or her Airbnb listing on craigslist {because craigslist does not technically "allow" this, it was a fairly ingenious work-around}. As a result, Airbnb-a tiny site-suddenly had free distribution on one of the most popular websites in the world.
( Ryan Holiday )
[ Growth Hacker Marketing: A ]
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