The movie marketing paradigm says throw an expensive premiere and hope that translates into ticket sales come opening weekend. A growth hacker says, "Hey, it's the twenty - first century, and we can be a lot more technical about how we acquire and capture new customers." The start - up world is full of companies taking clever hacks to drive their first set of customers into their sales funnel. The necessity of that jolt - needing to get it any way they can - has made start - ups very creative.
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