There's no business like show business. Yet, when it comes right down to it, that's the industry every marketing team-no matter what business they're actually in-pretends to be in when they're launching something new. Deep down, I think anyone marketing or launching fantasizes that they are premiering a blockbuster movie. And this illusion shapes and warps every marketing decision we make. It feels good, but it's so very wrong.
( Ryan Holiday )
[ Growth Hacker Marketing: A ]
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