They saw even more ungodly things-the first zipper; the first-ever all-electric kitchen, which included an automatic dishwasher; and a box purporting to contain everything a cook would need to make pancakes, under the brand name Aunt Jemima's. They sampled a new, oddly flavored gum called Juicy Fruit, and caramel-coated popcorn called Cracker Jack. A new cereal, Shredded Wheat, seemed unlikely to succeed-"shredded doormat," some called it-but a new beer did well, winning the exposition's top beer award. Forever afterward, its brewer called it Pabst Blue Ribbon.
( Erik Larson )
[ The Devil in the White City: ]
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