Throughout this book we will refer to jobs in shorthand, simplistic terms for ease of reference-but it's important to emphasize that a well-defined job is multilayered and complex. And that is actually a good thing. Why? Because it means that perfectly satisfying someone's job likely requires not just creating a product, but engineering and delivering a whole set of experiences that address the many dimensions of the job and then integrating those experiences into the company's processes {as we'll discuss in depth later in the book}. When you've done that well, it's almost impossible for competitors to copy.
( Clayton M. Christensen )
[ Competing Against Luck: The ]
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