Mindy Kaling emphasizes the importance of wearing a distinctive cologne that isn't readily available in drugstores. She suggests choosing just one signature scent and using it sparingly. This approach creates a lasting impression and a personal connection tied to the fragrance.
When someone is familiar with a man's unique scent, it becomes associated with comforting memories. Kaling notes how a specific cologne can evoke feelings of closeness and intimacy, as it brings back memories whenever it is encountered again, reinforcing the bond between people.