In a world where everything is seen as fashionable, the concept of fashion itself loses its meaning. Without contrasts or alternatives, there would be no basis for comparison, which is essential for desire and choice. This highlights the nature of human preference, as individuals often feel compelled to select one option over another, leading to the emergence of trends and styles.

Gopnik's reference to the myth of Paris, who had to choose among beautiful goddesses, illustrates the inherent tension in desire. Beauty exists in abundance, yet the act of selection renders some choices more appealing than others. This dynamic of choice underpins the very essence of fashion and personal style, reminding us that desire is both subjective and paramount in defining what is in vogue.