After four decades of catering exclusively to wholesale industrial deodorizing supplies, a company finds itself compelled to start retail operations, opening its doors to individual customers. This shift comes in response to changing dynamics in their market, with larger institutional clients seeking alternatives in the face of dissatisfaction.

A salesman from the company offers insight into the situation by highlighting the unappealing nature of dealing with customers who create unpleasant odors, particularly in contexts like college dorms. This metaphor suggests that the lasting effects of certain products and situations have led clients to look for other suppliers.