In "Espresso Tales" by Alexander McCall Smith, the author discusses the troubling rise of narcissism in society. He attributes this phenomenon to the influences of commercialism and the superficial messaging often found in Hollywood films. This cultural environment fosters a self-absorbed mindset among individuals, impacting their values and interactions.

Furthermore, McCall Smith points out that this surge of narcissism is particularly evident among men. As societal pressures and media portrayals emphasize self-centeredness, male narcissism has become a significant concern, reflecting deeper issues related to identity and personal fulfillment in modern life.