Apple’s strategy focused on creating aesthetically pleasing products that ensured a superior user experience, resulting in higher profit margins. This emphasis on design and seamless functionality made their offerings stand out in the market, appealing to consumers looking for both style and performance.

In contrast, Microsoft adopted a different approach by providing a diverse range of hardware options, which ultimately enabled them to capture a larger share of the market. Their strategy prioritized accessibility and variety, allowing users to choose from numerous devices, which contributed to their broader reach in the tech landscape.