Noam Chomsky's book "Who Rules the World?" emphasizes the dangers of a passive and apathetic populace. He argues that when the general public is distracted by consumerism or focused on negativity towards vulnerable groups, it allows those in power to operate without accountability. This passivity creates a situation where the powerful can exploit and manipulate without fear of pushback from the common people.

The result of such a dynamic is a society where the few who are aware and critical of these issues are left to ponder the consequences of widespread indifference. Chomsky's warning serves as a call to action, urging individuals to become more engaged and aware, rather than allowing themselves to be consumed by distractions that prevent meaningful change.