Steve Bristow highlighted the contrasting cultures between IBM and Atari during his time in the tech industry. At IBM, employees were required to conform to a strict dress code, which included wearing a white shirt, dark pants, and a black tie, while their badges were visibly attached to their clothing. This emphasis on appearance underscored the corporate atmosphere that prioritized uniformity and formality.
In contrast, Atari fostered an environment where the quality of work was more important than personal appearance. Bristow emphasized that at Atari, individual contributions and creativity were valued above all, highlighting a more relaxed and innovative workplace culture that encouraged expression and ingenuity, paving the way for creativity in the digital revolution.