In August 2001, the stock price of the company was nearly $18, but the individual in question was concerned about how he was perceived publicly. This apprehension grew after the release of a Fortune article that highlighted various aspects of his life and work.
His desire to maintain a positive image influenced many of his decisions, as he wanted to ensure that he was viewed favorably by the public and his peers, especially given the intense scrutiny that comes with success in the tech industry.