In his book "The Obstacle Is the Way," Ryan Holiday emphasizes the differing responses of companies to crises. Bad companies tend to falter and ultimately fail when faced with challenges. On the other hand, good companies are able to endure and navigate through turbulent times, showing resilience in the face of adversity.

However, great companies utilize crises as a catalyst for growth and improvement. They not only survive but also emerge stronger and more innovative, turning obstacles into opportunities. This perspective encourages readers to view difficulties as a chance to enhance their capabilities and achieve greater success.