The concept of "badassery" refers to both recognizing and celebrating one's talents and achievements as well as embracing a confident, unapologetic attitude towards life. It emphasizes the importance of self-acceptance and the joy of valuing one's own contributions. Living with "swagger" means truly loving oneself and being unaffected by others' opinions, embodying a confident presence as if one has always been that way.

This idea was popularized in Shonda Rhimes' book "Year of Yes," where she encourages readers to embody this confidence and self-celebration. The term "swagger" itself denotes a robust sense of self-worth, suggesting that individuals should wake up every day with pride in who they are, mirroring the essence of "badassery." Rhimes’ work inspires people to embrace their individuality and shine without reservation.