People often misjudge the quality of wine based on its price rather than its actual flavor. Langstaff, a seasoned wine evaluator, argues that the perceived quality difference between an expensive wine and a more affordable one is largely exaggerated. She believes that high-priced wines face the same production challenges as their budget counterparts, highlighting that a lower price point does not equate to poor quality.

Moreover, studies indicate that consumers frequently do not prefer pricier wines unless they are aware of the label. This suggests that the notion of quality linked to price may be misleading, and that enjoyment of wine is more subjective than widely thought. Understanding this can help consumers make better choices without being swayed by mere price tags.