Bernays was one of the first masters of modern mass psychology. He liked to describe himself as the father of public relations, and no one disagreed. His specialty was what he called the conscious and intelligent manipulation of the organized habits and opinions of the masses.
Bernays is recognized as a pioneer in the field of modern mass psychology and is often referred to as the father of public relations. His work fundamentally changed how information is disseminated to the public, emphasizing the importance of understanding human behavior and social dynamics.
He believed that by strategically influencing the organized habits and opinions of the populace, one could effectively steer public perception and behavior. His approach was characterized by a conscious and intelligent manipulation of mass communication, showcasing his belief in the power of crafted messaging to shape societal views and behaviors.
