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By digitizing a traditionally analog business model or process, we're effectively turning it into bits and atoms and enabling an infinite variety of possibilities.
by Nicholas D. Evans
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In "Mastering Digital Business," Nicholas D. Evans emphasizes the transformative impact of digitizing traditional analog business models. By converting these processes into digital formats, businesses can leverage technology to explore a vast array of new opportunities. This shift from physical to digital allows for more efficient operations and innovative solutions.

Evans suggests that embracing disruptive technologies can drive significant change within organizations. This integration not only optimizes existing processes but also opens doors to entirely new business models and strategies, positioning companies to thrive in an increasingly digital landscape.

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Mastering Digital Business: How powerful combinations of disruptive technologies are enabling the next wave of digital transformation
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Nicholas D. Evans
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February 10, 2025
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