By the mid-1970s, the cultural and political landscape in America had undergone significant changes, leading to a blurred line between religion and conservatism. In this context, novelist Walker Percy noted that the identity of a southern conservative was marked by a duality, where religious leader Billy Graham represented their Sunday persona and political figure Richard Nixon embodied their weekday identity.

This observation highlights how corporate and religious influences had intertwined, shaping the concept of a Christian America. In Kevin M. Kruse's book, "One Nation Under God," he explores how these transformations affected societal norms and beliefs, illustrating the emergence of a unique blend of faith and politics among conservatives during that era.