In "The Art of Being: 8 Ways to Optimize Your Presence & Essence for Positive Impact," Susan C. Young discusses the concepts of charisma and charm as traits that can be developed. Charisma is characterized by attributes such as presence, poise, and magnetism, while charm includes feelings of enchantment, attraction, and fascination. These qualities play a significant role in how we connect with others and influence our interactions.
Young emphasizes that both charisma and charm are not innate qualities but rather skills that anyone can learn through practice and intentionality. By focusing on enhancing these behaviors, individuals can create a more positive impact in their personal and professional lives, fostering better relationships and a strong presence.