In "The 4-Hour Workweek," Timothy Ferriss stresses the importance of striving for significant financial goals such as an IPO or acquisition, which can be viewed as ultimate achievements. These milestones represent substantial rewards that entrepreneurs often aspire to reach in their careers.

However, Ferriss also emphasizes the need to prioritize consistent cash flow over these big payouts. He advocates for thinking big but focusing on generating daily income first, ensuring that financial stability is established before aiming for larger, long-term financial successes. This approach balances aspiration with practicality.