Damn it, Billy, you did it again. People don't buy townhouses on 'canals'. 'Canal' is a dirty word. A canal is where raw sewage goes. A canal is where ducks fuck and cattle piss. Who'd want to live on a damn canal? Would you pay a hundred fifty grand to do that? No. You'd want to live on a lake. A cool, scenic lake. And lakes is what we're selling here.''I understand, the vice president said. Lakes it is then. Straight, narrow lakes. Lakes you could toss a stone across. Lakes of identical finger-like dimensions.
"Damn it, Billy, you did it again. People don't buy townhouses on 'canals'."
The speaker emphasizes that canals are associated with dirt, waste, and unappealing conditions, making them undesirable places to live. They argue that most people would prefer a scenic lake over a canal, as lakes are seen as more attractive and desirable properties. The vice president agrees and confirms that they will focus on lakes, specifically narrow and straight ones suitable for simple recreation like tossing a stone. The conversation highlights a marketing perspective that aims to reframe the property’s appeal from undesirable canal properties to idyllic lakes, emphasizing the importance of perception in real estate sales.
