Denis Burkitt, fueled a decade-long fiber craze. Americans were forcing down unprecedented amounts of bran muffins, oatmeal, and high-fiber breakfast cereals. Whorton cited a 1984 survey that found a third of Americans eating more fiber to stay healthy. You don't hear so much about fiber these days.
by Mary Roach
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In the book "Gulp: Adventures on the Alimentary Canal," author Mary Roach discusses the significant rise in fiber consumption in the United States, largely inspired by Denis Burkitt's findings. During this period, Americans embraced high-fiber foods, such as bran muffins and oatmeal, with a notable increase in the popularity of high-fiber breakfast cereals. A 1984 survey mentioned in the book indicates that one-third of the American population was consciously increasing their fiber intake for better health. Despite its past prominence, fiber has since faded from the spotlight of dietary discussions. Roach highlights how the fervor around fiber has diminished over time, suggesting that while it was once a trendy focus for health-conscious individuals, it is now less frequently mentioned in contemporary nutritional advice and discourse. This shift illustrates evolving dietary trends and the cyclical nature of health fads.

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