After several soulless suggestions {one of them was Electronic Solid State Computer Technology Corp.}, they ended up deciding for Integrated Electronics Corp. It is not that it was a very exciting name, but it had the advantage of being able to abbreviate it as Intel.
After going through many uninspiring naming options, the founders of the company settled on Integrated Electronics Corp. Although the name itself lacked excitement, it had a practical benefit: it could be easily shortened to Intel. This abbreviation made it more appealing and memorable for branding purposes.
The choice of name reflects the challenges and considerations in establishing a recognizable identity in the tech industry. The decision to use the Intel abbreviation illustrates how the right name can positively influence a company's perception and market presence, even if the original name does not capture attention.