After going through many uninspiring naming options, the founders of the company settled on Integrated Electronics Corp. Although the name itself lacked excitement, it had a practical benefit: it could be easily shortened to Intel. This abbreviation made it more appealing and memorable for branding purposes.
The choice of name reflects the challenges and considerations in establishing a recognizable identity in the tech industry. The decision to use the Intel abbreviation illustrates how the right name can positively influence a company's perception and market presence, even if the original name does not capture attention.