Creating a strong presence is crucial for effective leadership, allowing individuals to leave a lasting impression on others. A commanding presence not only enhances personal effectiveness but also inspires confidence in those being led. It is about projecting authority, authenticity, and ability which are key in influencing and motivating teams.

In her book, "The Art of Being: 8 Ways to Optimize Your Presence & Essence for Positive Impact," author Susan C. Young emphasizes the importance of self-awareness and presence in leadership. By honing these qualities, leaders can significantly enhance their impact and foster a positive environment that encourages collaboration and innovation.