Donald Trump, in contrast to his father, was seen as someone who embraced vulgarity. His decision to prominently display his name on skyscrapers and properties was viewed as a sign of bad taste, reflecting a desire for notoriety over sophistication. This act not only highlighted his personality but also contributed to his public image, which many regarded as garish and ostentatious.
In Michael Wolff's "Fire and Fury: Inside the Trump White House," this perception of Trump illustrates a broader commentary on his branding and the way he engaged with wealth and success. It underscores the divide between traditional notions of elegance and the brashness that characterized Trump's approach to his public persona and business ventures.