Samuel Adams's well-known phrase "No Taxation Without Representation" reflects a deeper sentiment among the American colonists. It was not merely a rejection of British rule; instead, it expressed a strong demand for the same rights that British subjects in Britain enjoyed. The colonists believed they deserved fair treatment and representation in the decision-making processes that affected their lives.

This slogan encapsulated the colonies' desire for equality and justice from the British government. Adams's message highlighted the fundamental issue of representation, suggesting that the settlers were not against taxation per se, but rather against being taxed without having a voice in the government that imposed such taxes.