In Norman Mailer's "Advertisements for Myself," the author reflects on the nature of existence, emphasizing that every moment is a choice between growth and decline. He suggests that each individual constantly navigates the spectrum of life, where every action contributes to either becoming more of oneself or diminishing in essence. This duality captures the inherent struggle of being alive.

Mailer’s assertion highlights the fluidity of life; we are either moving forward, embracing our potential, or retracting, losing parts of ourselves along the way. This perspective encourages introspection, urging readers to recognize that life is a dynamic process where each choice has the power to shape our existence and identity.