In "World War Z," Max Brooks explores the idea that fear is a powerful and valuable resource in society. He suggests that fear drives people to seek out certain products, illustrating how marketers exploit this emotion to sell their goods. Rather than advertising the products themselves, they focus on the anxiety surrounding the idea of not having their products, thus creating a sense of urgency and dependency.

This commentary highlights the pervasive nature of fear in modern media and consumer culture. By tuning into television, viewers are often exposed to fear-driven narratives that prioritize selling anxiety over actual products. Brooks effectively critiques this strategy, pointing out how it shapes consumer behavior and influences societal priorities in a world increasingly dominated by fear-based marketing.