Following the crowd goes beyond mere social comparison or a desire to fit in; it is fundamentally driven by deep-seated human motivations. People are often motivated to make efficient and accurate decisions based on the behavior of others, as it can serve as a reliable shortcut in uncertain situations. This reliance on collective behavior helps individuals navigate complex environments more effectively.

Additionally, the desire to belong and receive approval from peers plays a significant role in why people conform. This social aspect drives individuals to align their actions with those of others to enhance their acceptance and integration within a group. Furthermore, seeing oneself positively is another core motivation, as aligning with the crowd can bolster self-esteem and create a favorable self-image.