This concise yet profound statement highlights a fundamental goal in the field of design: to create not just functional, but enjoyable experiences for users. Reflecting on Donald A. Norman's insights in "The Design of Everyday Things," it becomes clear that good design transcends aesthetics and usability—it empowers and delights users at every interaction.

In Norman's perspective, great design strikes a balance between visibility, feedback, constraints, and affordances that guides users effortlessly while engaging their senses and emotions. A pleasurable experience results when users feel competent and confident as they navigate through objects or interfaces, freeing them from frustration and confusion.

Furthermore, this quote encapsulates the human-centered nature of design. Designers must empathize and anticipate users' needs, behaviors, and desires. Pleasure arises not just from beauty but from meaningful engagement, satisfying cognitive and emotional demands. The designer's role becomes one of a thoughtful problem solver, crafting experiences that feel natural and even enjoyable rather than merely functional.

This perspective urges designers to pivot from prioritizing internal motives or artistic expression alone toward the impact their work has on an audience. In essence, it's a call to design with compassion and respect for human nature, making interactions delightful rather than burdensome. Embracing this ethos can elevate everyday objects and digital interfaces alike, transforming them into compelling and reassuring companions in routine life.

Ultimately, a well-designed experience enriches users' lives, fosters loyalty, and deepens connections between people and technology or products. Seeing pleasure as a design objective aligns with creating meaningful and accessible solutions, qualities emphasized by Donald A. Norman throughout his influential work.