In "Creative Selection," Ken Kocienda delves into the design philosophy at Apple during Steve Jobs' leadership, focusing on the Human Interface team. Led by Greg Christie, this team played a crucial role in shaping the aesthetic and functional aspects of iOS and Mac systems. Their work revolved around creating intuitive user experiences that defined Apple's products.
Christie's leadership was vital in managing the daily operations and nurturing the creative processes essential to Apple's success during that golden era. The book highlights how the team's collaborative efforts and innovative thinking were pivotal in developing a cohesive design language, ultimately contributing to Apple's market dominance in technology and design.