This quote offers a raw and honest approach to self-promotion and building awareness for an author's work. It emphasizes the importance of face-to-face interaction and persistent effort, suggesting that success often stems from direct engagement rather than relying solely on traditional marketing channels. The image of wearing a sandwich board outside a bookstore might seem outlandish or even humorous, but it underscores the value of unconventional methods and the willingness to get uncomfortable for visibility. The act of chasing and chatting with passersby illustrates a proactive stance—pursuing potential readers in everyday settings, making personal connections that can transform curious onlookers into loyal followers. Such tactics remind us that personal dialogue can be more impactful than digital advertisements or social media posts because it creates a memorable experience and builds trust. While this approach demands time, patience, and resilience, it's a cost-effective way of connecting directly with the audience and gaining feedback. For authors or entrepreneurs alike, this small-scale but intense exposure arguably offers a higher emotional return than passive marketing efforts. The core message advocates for hard work, authenticity, and the importance of out-of-the-box thinking. It might not suit everyone, especially with modern marketing strategies available, but at its essence, it champions perseverance and genuine human interaction as essential components of successful outreach.