The biggest segment of our audience is 18 to 34, and, believe it or not, they still speak Spanish, and they still watch novellas and soccer games and news.

If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there:...

I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies.

With Loopt Star, consumers get to tap interactive rewards wherever they may be.

The Big Ten is brand strong.

In our business we don't mind if a price of a ticket goes down; our job is to get as many bums in seats as possible.

The orbs have probably sold better through catalogs because they can be categorized unlike at most stores.

I think I'm pretty marketable when it comes to marketing fighters because I've met a lot of them, and they're not that interesting. They don't do too many things, or their days are not like my days.

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which...

Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that...

When you put out a good product, people will find it and go to it.

So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.

The higher a book's sales ranks, the better chances it has of being noticed by Amazon's internal recommendations engine.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little...

Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your book cover on it while you chase and chat with anyone you can corral...

But you have to be creative on how you sell yourself and market yourself.

If you can market smut and toilet paper, you can market movies.

They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.

If it doesn't sell it isn't creative.

The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.

Customers don't just want another cool product or service, they want to have an experience worth sharing

Does your marketing promote the difference between good and bad or better and best?

Credibility comes from results. Everything else is just marketing.

Marketing and promoting doesn't come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the...

In other words, the best marketing decision you can make is to have a product or business that fulfills a real and compelling need for a real and defined group of people - no matter how much tweaking...

opened the vial of holy water and dumped it in with the wipes. I could practically see the ad campaign: Blessed be your baby's bottom … Now with Aloe!

You must display your products, not to stay in the hope that customers will see it as a coincidence

A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to...