Hope Hicks was fiercely loyal to Trump and closely associated with his image, often considered as his surrogate daughter. In contrast, Ivanka Trump was perceived more in the role of a spouse than a daughter. Hicks played a vital role as the president's primary media handler, managing his public persona and communications separately from the larger White House communications team.

In her capacity, Hicks was entrusted with maintaining and conveying Trump's message and image, acting as his personal agent. This responsibility highlighted the intense trust and reliance he placed on her, viewing her involvement as essential to presenting himself to the public, a task he typically reserved for himself.