His departure would return the Trump organization to pure family control-the family and its functionaries, without an internal rival for brand meaning and leadership. From the family's point of view, it would also-at least in theory-help facilitate one of the most implausible brand shifts in history: Donald Trump to respectability.
The departure of a key figure from the Trump organization would mean a return to a structure dominated solely by the Trump family and their close associates. This consolidation of control would eliminate any internal competition for defining the brand and its leadership, reinforcing a clear hierarchy within the organization.
From the family's perspective, this shift could potentially enable a significant transformation of Donald Trump's public image, attempting to transition from his controversial persona to one deemed more respectable. This ambitious goal may seem highly unlikely, but it reflects the family's desire to reshape their brand's narrative in the public eye.
