This quote underscores the fundamental role that thorough research and detailed reporting play in compelling storytelling. In the realm of journalism and science communication, superficial knowledge rarely suffices; instead, a deep dive into the subject matter often reveals nuances, connections, and insights that elevate a story from good to exceptional. Deborah Blum emphasizes that while comprehensive research may not automatically produce a great story, neglecting it almost certainly hampers one's chances of success.

The process of meticulous investigation allows writers to develop a richer context, identify conflicting viewpoints, and uncover overlooked details that add depth and credibility. This diligence not only enhances the factual accuracy of a story but also imbues it with authenticity that resonates with readers. In a time when misinformation proliferates and competition for attention is fierce, the commitment to exhaustive research serves as a safeguard and a differentiator. It demonstrates professionalism and respect for the subject matter, fostering trust with the audience.

Furthermore, thorough reporting fosters critical thinking and analytical skills. It encourages a writer to question assumptions, explore multiple angles, and synthesize information comprehensively. This intellectual rigor ultimately shapes better stories—stories that are insightful, balanced, and impactful. There's an inherent understanding conveyed here: storytelling isn't just about catchy narratives; it's about responsible journalism grounded in evidence.

Importantly, this quote reminds emerging writers that diligence is a crucial ingredient for success, a principle that transcends genres and fields. While times may change, the core value placed on responsible, rigorous research remains timeless—as it forms the backbone of honest and effective storytelling.

( A Field Guide for Science Writers: The Official Guide of the National Association of Science Writers )