In "Bad Feminist," Roxane Gay addresses the challenges young women face when searching for relatable feminists. Many express disappointment at not finding well-known figures who resonate with their experiences and beliefs, which can lead to feelings of disillusionment.

Gay encourages these young women to take action instead of merely waiting for someone to identify with. She advocates for personal empowerment, suggesting that they should strive to embody the qualities of feminists they wish to see in the world. This proactive stance fosters a more inclusive and diverse feministic identity, allowing individuals to shape the movement according to their own values.