I've Got to Trust You to Like YouPeople want to do business with people whom they like and trust. If anything in a business presentation raises concerns or doubt about your trustworthiness, everything shuts down. And then there's little hope of moving forward in a positive way-you're done.
In business interactions, building a foundation of trust and likability is essential. When people feel uncertain about your integrity during a presentation, their interest wanes, and the potential for future collaboration diminishes significantly. Trust issues can halt progress, leaving little room for positive engagement.
According to Susan C. Young in her book "The Art of Connection," fostering rapport and kinship is vital for success. When individuals perceive doubt or inconsistency in your trustworthiness, they are less likely to engage meaningfully, jeopardizing any chance for productive outcomes.