If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.
In the book "Selling with EASE," author Chris Murray emphasizes the importance of authentic communication in sales. He warns that if a salesperson's approach resembles that of a gimmicky reality show contestant, or if the customer feels they are being pressured to buy, the interaction is likely to end badly. This highlights the necessity of creating a genuine and trusting relationship with clients during the sales process.
Murray advocates for a more human-centered approach, where the customer's needs and feelings are prioritized. By avoiding high-pressure tactics and focusing on meaningful engagement, sales professionals can foster a more positive environment that encourages successful transactions. This approach not only builds trust but also enhances the overall customer experience.
