The concept of "Earning the Right" emphasizes the importance of being a dedicated and trustworthy sales professional who prioritizes the customer's needs above all else. This idea suggests that true success in sales comes from building genuine relationships and understanding what clients truly require, rather than just focusing on closing deals.

In "Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction," Chris Murray outlines a framework that guides salespeople through an effective process to achieve these goals. By integrating the principle of earning the right into this cyclical approach, sales professionals can create lasting value for their clients, ensuring their long-term success in the marketplace.