In "Rise & Shine: A Wake Up Call," author Charles R. Swindoll emphasizes the importance of selflessness in one’s pursuits. He asserts that if an individual's intentions are primarily centered on personal advancement or self-promotion, then they have chosen the wrong vocation. This perspective encourages individuals to reflect on their true motivations and consider the impact of their actions on others.

Swindoll’s message serves as a reminder that genuine greatness comes from serving others rather than seeking personal glory. By shifting the focus from oneself to the collective good, one can find fulfillment and purpose in their calling. This approach highlights the notion that true success is measured by the positive contributions made to the community and the lives of others, rather than by personal accolades.