Ifemelu told her about the vertigo she had felt the first time she went to the supermarket; in the cereal aisle, she had wanted to get cornflakes, which she was used to eating back home, but suddenly confronted by a hundred different cereal boxes, in a swirl of colors and images, she had fought dizziness. She told this story because she thought it was funny; it appealed harmlessly to the American ego.

Ifemelu told her about the vertigo she had felt the first time she went to the supermarket; in the cereal aisle, she had wanted to get cornflakes, which she was used to eating back home, but suddenly confronted by a hundred different cereal boxes, in a swirl of colors and images, she had fought dizziness. She told this story because she thought it was funny; it appealed harmlessly to the American ego.

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This excerpt illuminates the profound cultural adaptation and the sensory overload that often accompanies the immigrant experience. When Ifemelu recounts her initial encounter with American supermarkets, especially the cereal aisle, it serves as a metaphor for the way newcomers are overwhelmed by the sheer volume of choices and visual stimuli that are commonplace in Western consumer culture. For someone like Ifemelu, coming from a life where options might have been more limited or familiar, the multitude of cereal brands, each with its vibrant packaging and branding, creates not only confusion but a literal sense of dizziness or vertigo. This reaction highlights the cultural gaps and the sense of displacement that many immigrants endure when navigating unfamiliar settings. Her story, shared with humor, serves as a subtle critique yet also a testament to resilience; it demonstrates how humor becomes a coping mechanism and a way to connect across cultural differences. By framing her dizziness as funny, her narrative subtly pokes fun at American consumerism’s exaggeration and the way it can distort perception, while also revealing the underlying stress of adapting to a new environment. Furthermore, the mention that the story appeals harmlessly to the American ego hints at the cultural nuances in storytelling — humor becomes a bridge, making the foreign experience palatable and relatable, whilst exposing underlying cultural divides.

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July 12, 2025

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