In a letter to Pixar shareholders, Jobs explained that winning the right to have equal branding with Disney on all the movies, as well as advertising and toys, was the most important aspect of the deal. We want Pixar to grow into a brand that embodies the same level of trust as the Disney brand, he wrote. But in order for Pixar to earn this trust, consumers must know that Pixar is creating the films. Jobs was known during his career for creating great products. But just as significant was his ability to create great companies with valuable brands. And he created two of the best of his era: Apple and Pixar.
In a letter to Pixar shareholders, Steve Jobs emphasized the significance of achieving equal branding with Disney in their partnership, stating that it was essential for Pixar's growth. He believed that Pixar needed to establish itself as a trustworthy brand on par with Disney, which could only happen if consumers recognized Pixar as the creator of its films. This recognition was crucial for building that trust and brand loyalty.
Jobs was not only celebrated for his innovative products but also for his remarkable talent in cultivating successful companies with strong brands, including both Apple and Pixar. His vision for Pixar was to elevate it to a status where it would be respected and trusted by audiences, similar to the legacy of Disney.
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