In April 2013, acclaimed author David Mamet decided to take the self-publishing route, expressing his frustration with traditional publishing's failure to deliver on marketing promises. He likened the publishing industry to Hollywood, suggesting that both sectors often fall short of their commitments to promote works effectively.

This sentiment highlights the challenges authors face in reaching readers, emphasizing the importance of proactive marketing strategies. In her book "How To Market A Book," J.F. Penn provides insights and strategies for authors to successfully promote their work, ultimately taking control of their publishing journey.