In fact, neither explanation does Jobs and Apple justice. As the case of the forgotten Iowa inventor John Atanasoff shows, conception is just the first step. What really matters is execution. Jobs and his team took Xerox's ideas, improved them, implemented them, and marketed them.
In Walter Isaacson's book "The Innovators," he emphasizes that the process of creation is more complex than simply coming up with ideas. The example of John Atanasoff, an overlooked inventor from Iowa, illustrates that while the inception of ideas is essential, it is the execution that truly counts. The ability to realize and enhance concepts is what ultimately leads to success.
Steve Jobs and his team exemplified this by taking the foundational ideas from Xerox and not only refining them but also effectively implementing and marketing their innovations. This highlights that true innovation involves a blend of vision and practical application, showcasing the importance of execution in bringing ideas to fruition.
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Other quotes in The Innovators: How a Group of Inventors, Hackers, Geniuses, and Geeks Created the Digital Revolution
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